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Born in 1929, Ricardo Fisas was educated by the Jesuits, an order he was a member of until the age of 32. He first came into contact with the world of work as an assistant in the marketing department at Nestlé. After working for a consulting firm, in 1967 he was named president of chewing gum manufacturer Wrigley in Spain, a position he held until 1973.
He was subsequently president of a protein hydrolyzing company until he was laid off at the age of 50. That is when he decided to launch his own business venture, which he named Natura Bissé. The company was dedicated to cosmetic products, and is today a world leader in its sector.
After handing the business down to the next generation of the family in 2008, Ricardo Fisas and his wife Gloria Vergés focused their energies on a humanitarian project which they had had in mind for a number of years: setting up their own foundation.
Ricardo Fisas’ personal and professional lives are summarized in his autobiography “Brushstrokes of a Lifetime”, written in 2009. What will linger most clearly in everyone’s memories are the genius and perseverance of someone who knew how to balance his family, professional and philanthropic lives perfectly. All revenue from the sale of the book goes to the Foundation.
The Ricardo Fisas Natura Bissé foundation is a non-profit organization which contributes to the wellbeing of disadvantaged people.
This was Ricardo Fisas’ call to action to those around him. In his own words…
Chosen as the Foundation’s logo for its strength and symbolic weight, Ricardo Fisas signature represents the unique personality of the NATURA BISSÉ founder.
Graphological analysis defined him as being an open and generous person, a skilful communicator and emotionally intelligent. He could also be impulsive which, at times, meant he did not think before acting. He himself noted:
Ricardo Fisas created a set of personal commandments for making those around him a little happier. It is a legacy he wanted to pass on to his children and grandchildren, and we believe it is worth sharing: