Project Difference was established in 2013 when the Ricardo Fisas Natura Bissé Foundation and the City Hall of Sant Cugat del Vallés joined forces to offer support to the 15/20% of the city’s children with learning differences such as Dyslexia and ADHD. In 2002, Joaquín Serra, Senior Officer and Director of Institutional Relations for Natura Bissé, traveled to Dallas with his family to create and develop the firm’s subsidiary there. Within months, they realized that their daughter wasn’t adapting well to her new school environment. Following the school‘s advice, they visited Shelton School, a school specialized in the area of learning differences.